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Insights on AI, support & growth

Guides, case studies, and deep dives from the Flowly team.

Product·March 14, 2026·8 min read

How AI chatbots can cut support ticket volume by 60% without sacrificing quality

We analyzed data from 200+ Flowly customers and found the exact patterns that separate high-performing chatbots from ones that frustrate users. Here's what we learned.

Guide·6 min read

The knowledge base guide: what to upload, how to structure it, and what to avoid

Your chatbot is only as good as what you feed it. Learn how to build a knowledge base that actually answers questions well.

March 10, 2026

Analytics·5 min read

5 metrics every chatbot owner should track (and how to improve them)

Resolution rate, deflection rate, CSAT, response time, escalation rate — here's how to measure each one and what good looks like.

March 4, 2026

Tutorial·4 min read

Embedding a chatbot on any website in under 5 minutes

A step-by-step guide to getting your Flowly chatbot live on your website, Webflow, WordPress, or Shopify store.

Feb 26, 2026

Product·7 min read

Crafting a chatbot persona that feels on-brand (with examples)

Your chatbot's tone and personality are as important as its accuracy. Here's how to write a system prompt that makes it feel like part of your team.

Feb 18, 2026

Company·3 min read

What we shipped in March: analytics v2, custom domains, and more

A look at everything we released this month, what's coming next, and a peek into how we prioritize features.

March 1, 2026

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